http://netzspannung.org/netzkollector/en
netzspannung.org is a project of the MARS-Exploratory Media Lab at the Fraunhofer Institute for Intelligent
Analysis and Information Systems and was developed under the direction of Monika Fleischmann and Wolfgang Strauss,
and is supported by the German Federal Ministry of Education and Research [Bundesministerium für Bildung und
Forschung].
The research project - pictorial literacy and aesthetic alphabetisation”
by Gabriele Lieber, Gießen, Germany
Pictures, better the picture language, as the basic assumption of this research project
of the institute for Schulpädagogik and didactics of the social sciences of the
Justus-Liebig-University of Gießen, obey similar regularities, as our verbal language.
If pupils learn written language to understand as a system of characters, whose sense
they can decode by vintages, then picture language is to be recognized just as important
as a system from indications, whose meaning can be likewise opened by "vintages".
Pictures consist of indications and indication connections. They use v.a. iconic
indications, i.e. symbols, in addition, symbolic and indexical indications. Pictures
are, like texts, "from indications constituted unions". Learning of pictorial structures,
of composition laws and iconologic justified sense connections is therefore comparable
with the learning of grammar, syntax, etc.. A goal of the research project to the
"pictorial literacy" is to develop a curriculum for the primary school in order to
mediate to children pictorial literacy, understood as key authority for the media age.
A collection of pictorial material precedes the development of such a curriculum, in
particular from newspapers and magazines. This pictorial material represents contemporary
picture-linguistic strategies, like it in the media, v.a. the printed media, in the
everyday life. Parallel to this collecting activity runs a process of arranging and
analyzing, which looks for characteristic, frequently arising picture-linguistic
structures and means. This arranging and analyzing, in addition, the process of finding,
are based on certain acceptance over certain picture categories, which result from
studies of art-educational and art-historical literature. Thus a cyclic process of
collecting, arranging, analyzing, search, finding, examining, etc. will conitinually
develop the creating of certain categories of pictorial literacy. The in this way compiled
picture categories are to be submitted of an examination on basis of the collected
pictorial material again and again, in order to be able to be reflected on their relevance.
In a following training work analysis are usual school books thereupon to be examined,
which of the filtered picture categories in school books to be used. Due to these results
of analysis then instruction media are to be developed and tested practically, which cover
the entire spectrum of the compiled picture categories. In the practical instruction
employment the picture categories of a further didactical-methodical examination compiled
in the first phase of the research project are to be submitted. Together with the students
work sides are to be developed, those by a meaningful use of pictures, whose didactical
and methodical potentials increase and at the same time carry the switching of elements
of the pictorial literacy. From the permanent evaluation of the employment of such
teaching and learning aids in aesthetic learning arrangements as well as their continuous
optimization and a digitally available training work is to be our finally result. Further
it is planned, based on the principle of the "Méthode Martin", to provide children lively,
own teaching programs in order to bring rezeptive and productive authority from the range
of the pictorial literacy to other children close. At the moment a "didactical laboratory"
has been created at the institution, which offers the necessary equipment and to make studying
in a researching way possible. The research project is there for three years.
Dr. Gabriele Lieber is a researcher at the Institut für Schulpädagogik und Didaktik der
Sozialwissenschaften at the Justus-Liebig-University of Gießen, Germany. 2001-2003 she
was a researcher at the Zentrum für Kulturforschung and the Cultural Education in the
Media Age-program of the German Bund-Länder-Commission.
eMail: Gabriele.Lieber at erziehung.uni-giessen dot de
Making Meaning OnScreen: for Australian Academics and Teachers.
By Colin Schumacher, Boston, Australia
Colin Schumacher created his innovative Professional Development workshop program -
Making Meaning OnScreen three years ago, and has now trained over 1,400 K-12 teachers
in NSW, Singapore, Portugal and Bangkok. His 250 page text book Making Meaning OnScreen
- A Student Handbook is being printed and available for sale. Enquiries
to cschumacher at csu.edu dot au. And his website: ColinSchumacher.com.
“Making Meaning OnScreen introduces screen production and screen literacy with
classroom paedogogy. It teaches the processes of Concept, Development, Pre-Production,
Production, and Post-Production based on current industry standards that I use
myself in professional broadcast television drama” says Colin. “I learnt these
skills some twenty years ago while working full-time in broadcast television, and
have been refining them ever since”.
Three years I ago, while examining university and secondary school screen projects
I saw an urgent need to up-skill K-12 teachers who clearly needed help in understanding
how video cameras work, editing software and how a narrative screen projects gets shot.
“The Making Meaning OnScreen workshop provides the step-by-step processes that are so
useful for teachers in a classroom setting” he says.“When I was examining student videos
I was frequently surprised by their limited story telling and production skills that
teenagers and young adults were demonstrating in their projects. Even though as viewers
consuming huge volumes of film and television viewing – 14,000 hours by the time a student
has completed her/his year 12 education, compared to the 12,000 hours of schooling
(Australian Medical Association). There were considerable excellent broadcast screen
examples for students to model their screen production from” Colin remonstrates.
“But it simply wasn’t getting through, it was seriously lacking in their work, and
I was asking myself ‘why’?”
“Remember, we are a very visually focused generation.
Our children bring an established practical screen experience with contemporary screen
technologies such as: interactive play stations, home computers; free non-linear
computer software; X-boxes, video games, mobile phones with still and video camera
facilities, family video cameras and film and television viewing.
Many of our students have already experienced these technologies before they start
school at ages as young as five or six. But most kids lack the analytical skills
to construct narrative, and the useful practical production processes to see
their stories come to life.”
At that time Colin was teaching screen production at Charles Sturt University’s BA
– Television Production degree (Australia’s only practical television degree) and
he cleverly distilled his 15 week first year into a two day program – just for teachers.
“It became a hit, and teachers from all over Australia were coming to my studios in
Sydney. Then I was hosted to present in regional centres, national conferences, and
finally overseas to Singapore, Thailand and Portugal.
After training over 1,500 teachers and academics now, the feedback has been extraordinary.”
The successes from teachers and students regularly fed-back to me are:
- Improved literacy and screen literacy results
- Students have a tangible product to show family, friends and school mates
- Improved self-image; school-image and collaborative-culture.
- Public screenings develops inter-school contact and support;
- Peer Teacher support networks develop in schools
- School Low-Achievers SUCCEED with screen production projects
- Resistant learners are able to apply and appreciate the benefits of learning
written English in their highly visual world
- NESB students and cross-cultural dialogues develop
- student’s Freedom to create their own stories about their own lives and
views without intervention
- Growth in regional, state and national children’s screen festivals and
competitions
Colin has now created advanced workshops: Creating the Seamless Screen Story;
Empowering the Screen Storyteller; Scriptwriting for Screen; and Acting for
Screen workshop programs.
Please visit his website: ColinSchumacher.com.
Brasilian art education – foreign art education: Boarderies and relations
by Lucia Pimentel, Fine Arts School (EBA), Federal University of Minas Gerais (UFMG), Brazil
Abstract - Brazilian Art Education had strong foreign influence for so many years. This
influence comes from Britain itself and through other countries, for instance Portugal
and Spain. Some Brazilian educators went - and also go nowadays - to other countries in
order to do part of their PhD or collaborative work and come back with theories and ideas
that are sprayed along Brazil. As most of these educators are in key positions in Brazil,
they try to apply these theories and ideas in our country, sometimes successfully sometimes
not. If we think about good influences, we may mention a kind of organization we learned
from the British Education. As we have great heritage from Europe, Africa and Asia, our
aesthetic references are mixed and to know about it is so important. If we think about
bad influences, we may mention the "copy and paste" mind, which has damaged good native
projects and thoughts. In this case, there is no critical view, only do things in the
same way that other people do and hope for the best.
Key words: Brazilian Art Education - Art Curriculum in Minas Gerais – Identity and Multiculturalism
Basic education in Brazil comprises fundamental and middle schools. The fundamental
schools have two levels: for children from 6 to 10 years of age and for children from
11 to 14. The middle schools cater for children from 15 to 17 years of age. In her book,
Art Education in Brazil, Ana Mae Barbosa distinguishes three main periods during the 20th
Century: before 1971, when the emphasis was on the theory of drawing and music; from 1971
to 1996, when art, drama and music were all taught by the same teachers; and from 1996 to
the present day, when there are specialist teachers for each area. The main movements and
influences in the 20th Century were Modernism, the New School Movement, Self-Expression,
the “Little Schools”, the Bauhaus, Paulo Freire, “Polivalencia” and Postmodernism.
MODERNISM
In the 1930s, Anita Malfatti and Mário de Andrade emphasised the importance of self-expression
and spontaneity in art education. Anita Malfatti, a Brazilian modernist artist, provided courses
for children and adolescents in her studio, based on self-expression and spontaneity. This
orientation was institutionalised when Mário de Andrade was Director of the São Paulo Children’s
Library, from 1936 to 1938. Mário de Andrade made a special contribution towards children’s art
by developing criteria derived from his research into the philosophy of art. This was based
on a comparison of spontaneity and rules in children’s drawing and in primitive art. His essays
contributed much to the idea that children’s art was complementary to the school curriculum,
and that it was best provided by professional artists. In Belo Horizonte, the ideas of the
Belgian sculptor and teacher Jeanne Louise Milde, who lived from 1900 to 1997, contributed
enormously to our art and education. She was a great influence especially in Belo Horizonte in
the early 20th Century. She knew how to be both artist and art teacher, in equilibrium.
LITTLE SCHOOL
In the 1940s three women helped create the “Little Schools”, which became the Modernist paradigm
of art teaching in Brazil. Their names are Margaret Spencer, Lucia Valentim and Noêmia Varela.
Margaret Spencer was an American sculptor. She was familiar with the Progressive Schools and
the North American Art Education Movement. Lucia Valentim, who studied with Guignard (a famous artist
in Minas Gerais), was also Director of the “Little School” in Rio. Noêmia Varela established the
“Little School of Art” in Recife, which still exists. Many art educators passed through her intensive
courses and she helped to stimulate the surge of creativity in art education which characterised
Brazilian Modernism. The “Little Schools” were greatly influenced by the psychological theories
of Lowenfeld and Read, and – in continuation of the ideas of Anita Malfatti and Mário de Andrade
– emphasised art as a form of emotional liberation. The argument that art is an emotional liberation
gained force in 1947, and several Brazilian art schools for children were created at that time.
Their aim was to allow children to express themselves with freedom without any adult interference.
It was a kind of Neo-Expressionism, of the type that dominated Europe and the United States after
the war. The proponents of this system used psychological arguments to convince schools to allow
children to express themselves freely using pencil, brush, paint, plaster, etc.
THE NEW SCHOOL MOVIMENT
The main inspiration of the New School Movement was Anísio Teixeira, who was active in this field
from 1927 to 1934 and had been a student of John Dewey at Columbia Teachers’ College. Another
influencial person at this time was Theodoro Braga, who established art schools for children.
These dealt with art as an extra-curricular activity, with and emphasis on imitating nature
and on the methodology of Art Nouveau. The New School Movement had emphasised Dewey’s idea of
art as an all-consuming experience. This means that both body and mind need to be committed
to the process of creating art. Anísio Teixeira, however, rather misunderstood Dewey’s concept
of all-consuming experience, as did the Progressive Schools in the United States. In those
schools it was presented as if it were the end of the process, rather than the whole process,
whereas, for Dewey it was to be pervasive. According to the erroneous versions, art was used to
help children to organise and fix notions learnt in other areas. Expression through drawing and
handicrafts was seen as the last stage of the experience of exploring a question in another area.
For example, if the main idea were a lesson about fish, the pupils would explore the issue from
several aspects, and at the end would be invited to draw fish or to create handicrafts that had
to do with fish. This practice is still common in primary schools in Brazil, where much of the
teaching is channelled through projects. It is based on the idea that art can help the pupils to
comprehend the concepts, because art stimulates emotions, and emotions can reinforce cognition.
BAUHAUS
From the year 1948 the influence of the Bauhaus began to be particularly felt in Brazil. This put the
emphasis on the artefact and on technique rather than on imitating nature. In the practice of art
education, this meant that the objective – for the end of the school year was that pupils should have
had contact with a wide rang of materials and used a sequence of techniques established by the teacher.
In order to determine this sequence, teachers referred to the stages of children’s graphical development,
as described by Lowenfeld and Read. Viktor Lowenfeld´s book, which established these steps, was
translated into Spanish as Desarollo de la capacidad creadora (Creative and Mental Growth). It became
the “Bible” for the vanguard of art educators at that time. Sylvio Rabello, a Brazilian intellectual from
Pernambuco (in the North East of Brazil), wrote a perceptive book analysing children’s drawing development,
but it went unnoticed by art educators. Although Herbert Read was frequently mentioned, an analysis of
school curricula shows that his ideas were not really used as a theoretical basis, but only to reinforce
Lowenfeld’s ideas. In the 1960s, the famous educator Paulo Freire caused art educators to be more aware
of the social context of their work. His had a big influence, in particular, on the “Little School of
Art” in São Paulo in the 1960s. After 1964 the military dictatorship began to persecute many teachers
and it put an abrupt end to the experimental schools. The government converted the curriculum of
the experimental schools to that of the ordinary schools, thus dispensing with the major creative
elements in them. Also, many good nursery schools were closed down. After that, art practice in state
schools centred around official themes, such as commemorative dates, e.g. civic, commercial or religious.
POLIVALENCIA
The 1970s – in the middle of the second military dictatorship – the idea of “polivalencia” held sway. This equated
to treating all forms of art in the same way, and made art teachers generalists rather than specialists. In private
schools, the teaching of art focused on techniques; in state schools, art education was minimal. For teacher training
the military dictatorship created short courses of two years duration, in which student teachers were taught fine art,
music and drama. Under this system, a teacher had to give fine art, drama and music classes from the 1st to the 11th
Year. The discipline was called “Artistic Education”. This generalist approach proved a disaster: Because it was so
superficial, there was, in reality, almost no art education for several years in Brazilian state schools.
Nevertheless, some art teachers managed to continue providing excellent projects. This was possible because there were
universities which did not abide completely by the law, and gave courses focused on visual arts, music and theatre.
These teachers created regional Art Education Associations and, in 1987 – three years after the demise of the dictatorship
- the Brazilian National Federation of Art Education (FAEB). This marked the beginning of a new era of change for art
education in Brazil.
The three main postmodernist influences in Brazil were Critical Studies, Discipline-Based Art Education and Triangular
Purpose. Critical Studies arose in the UK. According to Pen Dalton (2001), this “explicitly asserts the value of critical
thinking, research and contextual study for children, and would appear to be the place where some understanding of art
educational rationales could be found” (p.115). In the United States, Postmodernism centred on Discipline-Based Art
Education (DBAE). This is based on three disciplines: aesthetics, art history and criticism and on one activity: art-making.
In Brazil the idea of cultural anthropophagy caused us to analyse several systems and, eventually, to change our system.
The result was Triangular Purpose, which is based not on disciplines but on actions: making, appreciating and contextualising.
Each of these three systems represents a response to our need to read the world critically. When, in 1997, the Brazilian
Federal Government established the National Parameters, Triangular Purpose became the focus of the art curriculum. Currently
we have National Parameters and a new law about ITT. Both of them result from national and international influences.
In Minas Gerais - my State - in 2004, about 1,400 teachers met to discuss the new art curriculum. In 2005, all state schools have to follow it. The changes involved are big, and therefore there is much work to be done. We hope to re-establish a good general standard of art education within the next seven years. In 2006 there is a curriculum review in order to adapt it in
It is not easy to develop new skills for teachers who are using old and superficial methods.
Fundamental:
Thematic Axis:
Knowledge & Expression in Visual Arts
Knowledge & Expression in Dance
Knowledge & Expression in Music
Knowledge & Expression in Theatre
Middle School
Thematic Axis:
Knowledge & Expression in Audiovisual Arts
Knowledge & Expression in Visual Arts
Knowledge & Expression in Dance
Knowledge & Expression in Music
Knowledge & Expression in Theatre
STANDARD BASIC CONTENT OF SECONDARY ART TEACHING
Thematic Axis 1: Knowledge & Expression in the Visual Arts
Theme: Visual Perception & Aesthetic Sensibility
Sub-theme: appreciation & analysis of images and artistic objects
Theme: Movements in the visual arts in different periods and cultures
Sub-Theme: Relations between the visual arts and human history
Theme: Elements of the Visual and Audiovisual Arts
Sub-Theme: Formal Elements of Works of Visual and Audiovisual Art
Theme: Expression in the visual arts
Sub-Theme: Making works of Visual Art
Thematic Axis 2: Knowledge and expression in dance
Theme: Corporal and gestural expression and aesthetic sensibility
Sub-Theme: Analysis of contemporary dance productions
Theme: Artistic movements in dance in different periods and cultures
Sub-Theme: Contextualisation of dance in human history
Theme: Dance elements
Sub-Theme: Formal elements of dance
Theme: Expression in dance
Sub-theme: Expression through the body and gestures
Thematic axis 3: Knowlege & expression in music
Theme: Perception of sound & aesthetic sensibility
Sub-theme: Sounds from different sources
Theme: Artistic movements in music in different periods and cultures
Sub-theme: The relationship between music and its function in different contexts
Theme: Musical elements
Sub-theme: Basic structures of musical discourse
Theme: Musical expression
Sub-theme: Musical discourse
Thematic axis 4: Knowledge & expression in the theatre
Theme: Dramatic perception & aesthetic sensibility
Sub-theme: Dramatic action in various spaces
Theme: Theatrical movements in different periods & cultures
Sub-theme: The context of Brazilian theatre in different historical periods
Theme: Elements of the theatre
Sub-theme: Narratives in the theatre
Theme: Expression in the theatre
Sub-theme: Corporal & gestural expression
In the Middle level, the studies are about contemporary art in Visual Arts, Dance,
Music, and Theatre, plus Audiovisual Arts.
Theme: Audiovisual perception & aesthetic sensibility
Sub-theme: Appreciation & analysis of images and sounds in audiovisual products
Theme: Artistic movements in the audiovisual arts in different periods & cultures
Sub-theme: Relationships between the audiovisual arts, their context in human history
and contemporary art
Theme: Elements of the audiovisual arts
Sub-theme: Formal elements of audiovisual works
Theme: Expression and diffusion in the audiovisual arts
Sub-theme: Elaboration and production of audiovisual works
BIBLIOGRAPHY
BARBOSA, Ana Mae Tavares Bastos. Arte?educação no Brasil: das origens ao modernismo. São Paulo: Perspectiva, 1978.
DALTON, Pen. The Gendering of Art Education. Buckingham (UK):Open University Press, 2001.
KINICHI, Fukumoto. Awaiting Media art education in Japan, Japan
Contact: Dr. Lucia Pimentel, EBA/UFMG, luciagpi at ufmg.br; luciagpi.bh at terra.com.br
Higher Education programmes
Master Study Interface Cultures at University of Art and Design in Linz Austria (4 semester)
http://www.interface.ufg.ac.at/
The Interface Culture masters degree program, founded by media artists Christa Sommerer and Laurent Mignonneau,
is an artistic-scientific study to educated media artists and media researchers in creative and innovative
interface and interaction design. The study lasts two years and concentrates on project-oriented and theory-based
training in interactive digital media, combining art with research, the development of projects and prototypes
with scholarly publication. Subjects thought include: interactive art, interaction design, game design,
tangible interfaces, auditory interfaces, fashionable technologies, wearable devices, intelligent ambiences,
sensor technologies, telecommunication and new experimental forms of human-machine, human-human and machine-machine
interactions. Artistic expressions include among others: interactive art, net art, software art, robotic art,
sound art, noise art, games and story telling, mobile art as well as new hybrid areas like genetic art, bio art,
space art and nano art. A specialty of the program is its strong collaboration with the Ars Electronica in Linz,
where students can show their projects on a yearly basis and thus get in contact with the top experts of the media
art and design field. Previous projects of student works at Ars Electronica 2005 can be found at:
http://www.interface.ufg.ac.at/Ars2005/index.php
Professors:
Prof. Dr. Christa Sommerer, media artists and researchers
Prof. Dr. Laurent Mignonneau, media artists and researchers
Lecturers:
Dipl. Ing. Christopher Lindinger, Computer Scientist / Media Artist, director of research and
innovation of the Ars Electronica Futurelab.
Mag. Sabine Seymour, Researcher/Designer in Fashionable Technologies
TIMES UP, media art initiative
Mag. Andreas Weixler, Composer / Media Artist in Audio-visual interaction
Dr. Sabine Payr, Researcher in multimodal interfaces and e-learning
First Master in MediaArtHistories, by Oliver Grau, Krems, Austria
Danube University Krems is the first public university in Europe which specializes in advanced
continuing education offering low-residency degree programs for working professionals
and lifelong learners. The Center for Image Science (CIS), where the courses take place, is housed
in a 14th century Monastery, remodelled to fit the needs of modern research in singular surroundings.
Under the auspices of Prof. Oliver Grau, who has become head of the department in Nov 2006 an
educational program unique in Europe has been developed.
Without interrupting their career students have the opportunity to learn through direct,
hands-on experience, social learning in small groups and contacts with commerce and industry.
They gain key qualifications for the contemporary art and media marketplace.
International experts analyse the image worlds of art, science, politics and economy
and elucidate how they originated, became established and how they have stood the test
of time. The innovative approach at CIS is reinforced by praxis-oriented study, for example,
of new types of image and video databases and the application of advanced processes for
converting image collections into digital form. The post-graduate MA courses offer instruction
in a finely tuned mix of practical skills, theoretical knowledge and close cooperation with
top researchers and professionals from the international image science community.
=> First international Master in MEDIA.ART.HISTORIES (English language)
The postgraduate program MediaArtHistories conveys the most important developments of contemporary art
through a network of renowned international theorists, artists and curators like Steve Dietz, Erkki Huhtamo,
Lev Manovich, Christiane Paul, Paul Sermon, Oliver Grau and many others. Using online databases and other
modern aids, knowledge of computer animation, net art, interactive, telematic and genetic art as well as the
most recent reflections on nano art, CAVE installations, augmented reality and wearables are introduced.
Historical derivations that go far back into art and media history are tied in intriguing ways to digital
art. Important approaches and methods from Image Science, Media Archaeology and the History of Science &
Technology will be discussed. Media Art History offers a basis for understanding evolutionary history of
audiovisual media, from the Laterna Magica to the Panorama, Phantasmagoria, Film, and the Virtual Art of
recent decades.
Further details:
http://www.donau-uni.ac.at/mediaarthistories
www.virtualart.at
Application Deadlines: June 15th, Sept. 15th 2006
http://www.donau-uni.ac.at/cis/studies
=> CONTACT and REGISTRATION:
Petra Gratzl, Tel: +43(0)2732 893-2542
Fax: +43(0)2732 893-4550
E-Mail: petra.gratzl at donau-uni.ac.at
http://www.donau-uni.ac.at/cis
Contact details of Prof. Dr. Oliver Grau
Professor for Image Science
Head Department for Applied Cultural Studies
Danube-University Krems
Dr.-Karl-Dorrek-Strasse 30
A-3500 Krems
phone +43(0)2732 893-2542
http://www.donau-uni.ac.at/cis
www.virtualart.at
m-DAT Masters programme in Digital Art and Technology at the University of Plymouth, UK
(by Geoff Cox, Mike Phillips, Plymouth UK)
The m-DAT programme is unique in offering arts-science-research awards that reflect
the interdisciplinary nature of the programme and the research context of the Institute
of Digital Art and Technology (i-DAT), in the Faculty of Technology. The context of
technology, not arts (and more specifically the School of Computing, Communications
and Electronics), is crucial in allowing students and researchers access to technical
resources and expertise often unavailable in traditional art and design environments.
This challenges many of the orthodoxies of how creative practice might be developed in
the context of technological change. At the same time, the focus is not a technical
one per se but an applied approach to production alongside critical reflection, designed
to enable the development of practical and conceptual skills (not least to enhance employability
in the creative industries or to prepare them for study at MPhil/PhD level, and/or simply to
become a better artist-designer-programmer).
That the programme is available as MA (Master of Arts) or MSc (Master of Science) awards reflects
our interdisciplinary ambitions across the fields of art and technology. This hybrid approach is
underpinned by a historical and critical tradition that regards cultural and technological processes as
inextricably linked. Adopting this position in relation to emergent practices and their transformative
potential, allows the programme to respond critically to changes in the mode of production, as well as
the influence of networked informational communications, bio- and nano-technologies. The possibilities
(and impossibilities) of Œnew¹ and emergent practices is thus fundamental to the ethos of the programme.
The programme also offers a series of pathways that reflects i-DAT¹s research interests and staff
expertise in sonic arts, spatial design, online curatorial practice and software art. Although not
intending to be prescriptive or exclusive, we imagine these areas to broadly characterise the work
produced on the programme - particularly at the final project stage. The pathways also allow us to
draw in other staff and encourage collaborative and flexible work with public outcomes. It is also possible now to concentrate on this research work through the MRes (Master of
Research) award.
The m-DAT programme offers 1 year full-time or 2+ years part-time study. It follows a low residency model
combined with online contact, and therefore in its part-time mode is ideal for those working elsewhere.
Those studying full-time benefit from the facilities of the Faculty of Technology, and work alongside
other post-graduate researchers at i-DAT and Roy Ascott's Planetary Collegium PhD programme, the Robotics
and Computer Music research groups, as well as i-DAT's successful undergraduate provision (BA/BSc Digital Art
and Technology [b-DAT]) where many of the skills and technologies are introduced.
By integrating the theory and practice of cultural production within on-line and off-line environments,
the m-DAT programme intends to fully embrace the potential of Œbeing digital¹ without losing
sight of actuality. In both form and content it deals with the technological processes it engages.
Current staff include: Geoff Cox, Joasia Krysa, Eduardo Miranda, Mike Phillips, Mike Punt, Chris
Speed, Adrian Ward, plus guest speakers.
For more information, visit the web site -
http://m.i-dat.org/ or email
Geoff Cox (gc at i-dat.org) or Mike Phillips (mp at i-dat.org).
International/Intercultural/Interdisciplinary (Master of science in digital media,
International school of New media, by Andreas Schrader, Lübeck, Germany)
ISNM – International/Intercultural/Interdisciplinary
----------------------------------------------------------------------------------------------------------
We are living in a fascinating time of evolutionary changes in the usage of information processing and communication
technologies. While digital media increasingly moves into daily structures of global communications, our way in which
we view, hear or respond to its existence depends on our understanding of finding new answers to old solutions.
By now, digital media are posing an array of challenging questions for business, institutions, and international
bodies. Until recently, answers to new challenges have been seldomly at hand. Decision-makers in every sector and
discipline are finding that competence for informed decisions depends on a more complete understanding of digital media's
role. The ISNM – International School of New Media is an affiliated institute of the University of Lübeck and one of the
rare successful Private Public Partnership organizations in Schleswig-Holstein in the North of Germany. The ISNM strategy is a concerted response to the challenges imposed by New Media. It is a unique combination of business, research, arts and culture in the New Media sector.
Our Curriculum - Master of Science in Digital Media.
At the centre of ISNM activities is the English-language postgraduate study programme “Master of Science in Digital Media”,
which aims to develop well-rounded individuals who can go on to lead teams and organizations in international, interdisciplinary,
and intercultural environments. During the accredited (ZEVA) 24-months programme, students and lecturers from all over the
world share and expand knowledge from many disciplines, including media technology, e-commerce and information management,
ubiquitous computing, cultural studies, information architecture and data management, design, privacy and information security,
and many others.
ISNM is based in the MediaDocks, a media complex in Lübeck, which is also occupied by a media centre, a research centre and
a business park specialised in digital media.
Multimedia Research at the ISNM
The ISNM follows the tradition of strong coupling between research and education. We are currently running a large number of
research projects, with a total budget of more than 2 Million € from local industry as well as regional, national and European
funds. In the e.Culture project (http://eculture.isnm.de/), scientific educational programmes for the usage of Digital Media
in the management of culture and tourism are developed. In the LiveMusicPortal project a new Internet platform for musicians
is established, which allows for online music collaboration in real-time using special audio streaming software developed at
the ISNM in cooperation with Fraunhofer. Research in the ISNM tries to establish new media channels in games (e.g. pervasive
game development, http://www.isnm.de/projectinfo.php?id=8), film (e.g. mobile cinema, http://www.isnm.de/projectinfo.php?id=7) and television (e.g. interactive television sponsored by the ULR). Other projects investigate the role of digital media for visualization of transport flow in harbour regions, the support of tolerance between cultures, the realization of intelligent environments using pervasive computer infrastructure, and many more. In all projects, master and PhD students are involved. Media Production is supported in professional equipped computer labs and an audio-visual production lab. In addition, the MediaDocks in Lübeck provide a professional audio and video studio environment (http://www.studio-media-docks.de/). The ISNM students are also participating in the Campus Radio Project (http://www.campus-radio-luebeck.de/).
Hybrary – The Library of the Future
The ISNM also operates one of the most advanced libraries in Europe: the McLuhan Documentation Center (http://www.isnm.de/mcluhan).
The McLuhan Center Library offers a unique collection of books and electronic media in the area of culture, business, design
and technology, which is constantly being expanded upon.
Libraries have always been the place to implement newest technology trends for information access, from Egyptian papyrus
and medieval codices to printed books and e-books, combined with the expert knowledge of trained librarians. But
traditional libraries suffer from a decreasing number of visitors due to the promise of potentially unlimited information
collections in the Internet.
In the McLuhan library we are developing newest library technologies which bridge the gap between the physical and the
virtual library to build the future hybrid library, which we call the hybrary. By integrating pervasive services in our
library, we make the library attractive again for students and researchers as the place to be for exploring the knowledge
space. In this context we have developed several projects within our ubiquitous computing research initiative in cooperation
with leading library equipment vendors, including guidance systems on mobile devices, librarian avatars, self-book stations
using RFID, automatic pre-view and pre-listen stations for audio-visual media collections, tangible libraries, context-aware
information systems, and augmented reality table-top library desks.

Visit us at